22
Apr
12

What I’ve Learned Through Blogging

I’ve definitely learned a lot about blogging through what I’ve done for my two classes, both Public Relations Applications and Social Media for Journalism and Marketing.

querty by stitch

Here are a few of the major things learned:

I’ve learned to write concisely.

Nobody wants to read through multiple lines of words upon words, especially when it’s all on a computer monitor. Because of this, I’ve managed to “say more through saying less” in my writing. Adjectives are good as long as they’re not piled upon each other, you don’t want to give unnecessary details, because it’s already enough to get a reader to want to read through your content to begin with.

I’ve learned to (try to) stick to a schedule.

At the moment, I’m racing against the clock to get this piece done in time. Had I learned to stick to a schedule earlier in the semester, I wouldn’t be in this situation. Writing to a schedule helps you to pick up any slack that may exist. We need to work within our own deadlines and give ourselves some self-imposed stress to get quality work written.

I’ve learned to be consistent.

This really builds off of the last point, though not completely. Consistency involves the ability to continue to do something, and steadily improve over time. Before this class, I didn’t have that whatsoever. I was an early quitter that would become bored of anything I started pretty easily.

22
Apr
12

Vans Warped Tour

Let’s just say that this is a form of a warm up for potential future opportunities:

Vans Warped Tour 2012 Poster by Vans Warped Tour

This summer, 42 different US and Canadian cities are going to get Warped.

The Vans Warped Tour, now prepped for it’s 17 years in the business, is ready to roll out with a new lineup and perspective on the business. “You see, it’s not about what you have to show off, it’s about what you could actually do, and I think this year’s set of bands have exactly what it takes to do something completely different than before” says founder Kevin Lyman.

The dates are as follow:

June 16 – Salt Lake City, UT
June 17 – Denver, CO
June 20 – Las Vegas, NV
June 21 – Irvine, CA
June 22 – Pomona, CA
June 23 – San Francisco, CA
June 24 – Ventura, CA
June 27 – San Diego, CA
June 28 – Phoenix, AZ
June 29 – Las Cruces, NM
June 30 – San Antonio, TX
July 1 – Houston, TX
July 3 – Dallas, TX
July 5 – St. Louis, MO
July 6 – Detroit, MI
July 7 – Chicago, IL
July 8 – Minneapolis, MN
July 9 – Kansas City, KS
July 10 – Indianapolis, IN
July 11 – Cleveland, OH
July 12 – Pittsburgh, PA
July 13 – Toronto, ON
July 14 – Montreal, QC
July 15 – Hartford, CT
July 17 – Buffalo, NY
July 18 – Scranton, PA
July 19 – Boston, MA
July 20 – Philadelphia, PA
July 21 – New York, NY
July 22 – Oceanport, NJ
July 24 – Washington, DC
July 25 – Virginia Beach, VA
July 26 – Atlanta, GA
July 27 – Orlando, FL
July 28 – Miami, FL
July 29 – Tampa, FL
July 30 – Charlotte, NC
July 31 – Cincinnati, OH
Aug. 1 – Milwaukee, WI
Aug. 4 – Seattle, WA
Aug. 5 – Portland, OR

Be sure to give us a like on our Facebook!

Tweet: “Hey US fans, are you ready for Warped? Here’s a link to the dates announced thus far! We’ll keep you posted! _______ ”

 

22
Apr
12

Non Profit PR

For this reflection, I’m simply going to talk about what I’ve observed from Soles4Souls, the non profit that a friend of mine works for.

To give some background, Soles4Souls is a Nashville, TN based non profit organization that provides shoes to those in need.

From what I’ve observed, one of the main strategies of Soles4Souls is to actually establish and maintain relationships between themselves and their followers. The primary method of going about this is through social media, as it allows for the brand to reach those that reside miles upon miles away, and to actually work with them to achieve goals, checkpoints and objectives.

Another thing that works with Soles4Souls are the partnerships between the brand and celebrities both within the area as well as national and international. The great thing that I’ve learned from seeing these sorts of things, are that great things can be done when famous celebrities are able to communicate a greater cause.

El norte vive! by Libertinus

To close, I’ve learned that using images to evoke emotions are one of the most sure-fire ways to establish a greater connection. People like seeing pleasing things that make them smile or think. The positives tend to work better, but anything emotion-striking is better than something that is not.

22
Apr
12

Communication in Local Politics…

For this post, I decided to focus on local politics.

Recent Purchase: Megaphone by LarimdaME

Local PR practices in politics involve assisting in communicating any governmental decisions. Decisions like any new acts that are being passed. Other things to be considered are the sayings and statements that are issued upon the release of laws and regulations. If said in certain ways, some would not be as willing to comply than if it were worded differently.

As a matter of fact, most of the work is dependent upon word choice, layout, imagery, and content. Typically, the government tries to not evoke much personality into their pr releases, but things change when you are targeting certain demographics. For example, when trying to target minors, you might want to attempt to use humor into your pieces in order to catch attention.

So as a matter of fact, if you’re trying to get a point across, speak it in different ways to yourself. Make sure to vary your word choice on these different go-around’s. Once you’ve taken a look at the different ways to communicate something, be sure to choose the wording that doesn’t allow room for any misinterpretation. One last important point is to include all of the important details associated with the message.

22
Apr
12

PR Tactics: Television

This week’s topic covers one of the many tactics used in PR.

Television by dailyinvention

Public Relations in the world of Television broadcasting doesn’t really span that far. Typically, there are only4 standard kinds of delivery in terms of actually presenting content towards directors and producers of a television network.

There are:

News Release
Present what you use for the print media, and hope they can work with it.

The problem with this is that it’s not tailored out for broadcasters. These could easily be ignorable because it doesn’t emphasize a need to be featured in the world of television.

Media Alert
Give the editor/producer a heads up about an upcoming newsworthy event.

These are great, but there are better methods, because in many cases, these can be pretty boring.

Story Pitch
Illustrate the potential story to the editor/producer via email.

The only problem that I see with this is that these tend to come off in an informal way, and they need to be done one at a time. You can’t really spam these out at all.

Video News Release
Basically film a little “bit” on what you’re trying to communicate.

These are great, but everybody will receive the same piece. You really want the different outlets to be displaying different pieces for your brand.

22
Apr
12

Ethics?

To some people, the idea of working in public relations and being ethical about it is a bit of an oxymoron. It just doesn’t happen at all.

Clean dirt by WordRidden

You see, the idea is “spinning”. Spinning in PR involves a lot of very seedy things.

Spinning is where the truth (usually something negative) is twisted around into something else.

This is usually done to either:

A. Protect the party doing the spinning.
B. Harm the opposing party.

For example, there’s the case of Kanye West at the 2009 VMA’s

To sum up what had happened, Kanye had interrupted Taylor Swift’s acceptance speech to say that Beyonce’s album was better. Before Kanye got any flack, his publicist had advised Kanye to blame his behavior for his mother’s recent death.

The publicist had basically spun the disaster away from what it could’ve been, which wasn’t completely lying, but was it ethical by any means? Many would say that it wasn’t.

Gini Dietrich fights the negative perception that all publicists are spin doctors, which translates into liars in the pr world. Gini does this through her blog, Spin Sucks. The blog talks about what is new and current in the realm of pr crisis.

 

 

22
Apr
12

Polling During Presidential Elections

A lot of ideas come to mind when I think of examples of polling. In this case, I think politically.

Republican Elephant & Democratic Donkey by DonkeyHotey

The presidential election really isn’t all too far away from today. In about 220 days, we’re going to decide on our nation’s next leader. Isn’t that just mind blowing?

Between now and then, the best way for us to gauge how things will turn out for the actual elections is to poll the public on their thoughts and opinions. So the first thought to come to my mind was “How do groups typically go about polling the general public?”

After a little Googling, I eventually found a video that spoke on the important truths in regards to polling.

Some of the major points that are brought up throughout the video are:

George W. Bush didn’t pay much attention to polls.
Who knows why, but his cabinet did. Maybe it all was too much for him, or maybe it was to give an appearance to show that he didn’t care.

In general, national results aren’t looked at, it’s the results of the individual states.
It does help to look at national results to get a general consensus, but the individual states are what matter, so they’re looked at one-by-one.

Nowadays, in certain demographics, we can gauge public opinion through social media.
It’s a good and great measure, but it doesn’t work for all of the other demographics that aren’t so receptive of social media.




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