Archive for January, 2012

29
Jan
12

Blog Comments (PR Pro)

#1: “PR vs. Journalism: Why Rivalry Hurts Both” by Waxing Unlyrical

There needs to be a balance on both sides for sure. PR people need to be very concise with their pitches, so that journalists can quickly find the more important ones. Whereas journalists need to improve their analytical skills in order to find the better stories that so many PR people are trying to pitch out to them. I believe that as the field progresses, things will work for the better.

on 2/4/12

#2: “Reading Fiction Helps Your Career” by Spin Sucks

It’s always great to read a format different than what you’re used to working with. It makes you more of a well rounded writer, and even like what you (basically) said, a better rounded person. It’s easy to assume that the more social situations you put yourself in, the more they help you be more social, but you hit the nail on the head.

on 2/6/12

#3: “7 Tricks to Tackle the Resistance” by Tiffany Monhollon

This totally motivates me to make things happen! I have read Godin’s “Poke the Box”, and it has definitely inspired me to get up and go out to do something about any productivity problems that I have. But what advice would you give to somebody that gets distracted way too easily?

1/30/12

#4: “Avoid Social Media Overload: 4 Steps to Take Today” by Ashley Zeckman

Wow. As someone who writes so much between personal pleasure, course work for school, hobbies, and part time for my work in music publicity, this has really helped me to prioritize my social media usage. Hoot Suite has proved to be useful for efficient tweeting and reading, I’d completely recommend it to anyone reading this.

2/24/12

#5: “The Face of a New Media Company” by Martin Waxman

Hmm, I haven’t really thought too much about Facebook being an actual media company, but after looking at those advertising numbers, I can’t help but think that it is. PR people do need to focus on grasping social media if they would like to get anywhere with their brand. I think that in today’s world, these new media relations will require a quicker response time on both sides.

2/24/12

#6: “McDonalds May McFail, But They Still Have The Monopoly on Games” by Spin Sucks

I’ve never thought all too much about McDonalds and their Monopoly games until I read this. It really seems to be a big deal once numbers are looked at. It’s great that they’ve adapted to any public response that they’ve received in the past, and ultimately learned to use that for their own expansion.

2/30/12

#7: “Musician’s Arsenal: Killer Apps, Tools & Sites – Presskit.to” by Ariel Hyatt

This looks like a very easy and functional way to put together an EPK. I’m definitely going to give this a look next time around. I like how you’re able to include downloadable files for whoever you deem to be worthy of retrieving anything you’re trying to get out to people.

4/15/2012

#8: “By the Numbers… Where Social Media is Today” by Gini Dietrich

Wow, these results are definitely pretty eye opening. I can agree that people are becoming more and more drawn to visual networks like instagram, because we live in a very visual society where everything is done in a show and tell kind of way, which I think is great.

4/15/2012

#9: “Ariel Hyatt’s Social Media Food Pyramid” by Ariel Hyatt

More bands out there definitely need to catch wind of this concept! Everything needs to be done in moderation, especially self-promotion! I would say that’s the most important to keep watch of posting. Nobody likes being around somebody who only talks about themselves all of the time, why would a fan like to establish a sort of relationship like that with a band that they could like?

4/15/2012

#10: “Staying on Top: 4 Ways to be an Expert in Your Industry” by Movin on Up

I agree with this completely. As much as social media is growing within the world, there really is no complete substitute for meeting other people at any industry trade shows. That makes it so much easier to learn more that could potentially be left unsaid in emails and tweets.

4/15/2012

 

 

29
Jan
12

Facebook After Death

Have you ever thought about what would happen to your Facebook after you die? Would your family or other loved ones look into your old messages and investigate to look for any sort of a secret life that you may have? Would they say anything? If so, what would they say?

With “If I Die“,  you can attempt to make things work your way. It works by you creating future posthumous status updates  for the unfortunate day that you die. You then tell the app which friends you trust enough to verify when you’ve kicked the bucket. So on the day that you die, these status updates are released to the the world.

What do YOU think about this? Is it too much? Is it simply feeding a need?

29
Jan
12

Have You Ever Felt Clueless (or Just Plain Useless)?

I’ve been sitting at this computer for the last 20 minutes, just trying to think of something to write about. My mind is just totally blank, and I can’t think of anything that pertains That’s when it hit me, I should write something about productivity.

Go figure.

I eventually came across this article from Ragan PR. The article spoke on how we need to eliminate the non-essentials in order to get things done, as well as prioritizing things to make things happen.

Things like:

  • Deleting things from our email inbox: Just get rid of everything that you don’t need to ever see again. The less clutter, the better.
  • Deleting our social networks: If it gets in your way, and it’s not all that important to you or your career, get rid of it.
  • Prioritizing our lives: Make a list of no more than 5 things to do at a time. Makes sure that everything that you’re doing is important and necessary. Revise this daily.

Some of this sounds like a little drastic, but we should do whatever it takes, right?

29
Jan
12

What I Think of Social Media Monitoring

"Losing Focus" by Gary Tanner

When people think of the concept of social media monitoring, it leads many to think of many things, or so I would assume. I, for one, had nothing to think of, because it is a whole new concept for me. So I decided to piece things together by their Dictionary.com definitions, and this is what I found:

Social Media
Noun (usually used with a plural verb): Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts

Monitoring
Verb (used with object): To observe, record, or detect (an operation or condition) with instruments that have no effect upon the operation or condition.

So what does this mean when put together? I assumed that it had something to do more with people monitoring social media websites in a very investigative manner. But who? I dug deeper, and this is what I’ve found.

So, according to all of this, social media monitoring is done by a business’s hired PR professionals. These professionals use various websites, like Radian 6, to see what’s being said about their business over the internet.

So what about it? On one hand, people say that it is an invasion of privacy, on the businesses part. But on the other, it is a smart decision for many the many fronts of the business (marketing, customer service, and public relations). You could either step a little too far to see what the public is (and isn’t) saying about your business, or you could avoid it entirely, and most likely miss out on a large market.

But here’s what I personally think about it: If you want to be a successful business, you need to do some online monitoring. The internet is for the public, and being so, the information that you find from social media monitoring is not supposed to be a secret.

If business “A” doesn’t monitor your actions online, it’s not much of a difference. Because businesses “B”, “C”, and “D” are already doing it, and have been doing it for quite some time, and at this rate, this trend isn’t going anywhere anytime soon.

29
Jan
12

Blog Comments (Peer)

#1: “How I Use Social Media” by Ryan Shea

Twitter’s great! Sure, more than half of my tweets are about music (the field that I work in), but it helps with networking and being up to date on the latest happenings and trends! I don’t know too much about Pinterest, but Tumblr is really addicting, so be sure to watch out with that!

on 1/26/12

#2: “This Generations’ Addiction” by Jessica Winstead

Blogging is definitely a trip! It can be time consuming, but sometimes it feels great to just let your thoughts out for the general public to see. Plus, it’s always a great ego booster to know that people actually care about your opinion. I hope you learn to love it!

on 1/26/12

#3: “imagery” by Jordyn Roe

I love the content you wrote! I totally agree that we are a visually stimulated society. Which brings me to my point, if we are a visually stimulated society, where’s your own example?

Like I said, great work, but my only complaint is that the format that it’s in makes it so tough to read! You should space your thoughts out, and make actual paragraphs. Maybe you should include a picture? You know, like a normal, visually stimulating blog post?

I guess you could be trying to sound poetic, or something. I could totally be missing the point, if that were the case. If that is what it is, then I guess this is all meaningless, other than being a compliment!

on 1/25/12

#4: “Embracing the Groundswell” by Jessica Winstead

I think that the book seems pretty interesting, even the part that you’re covering in your blog. It would be pretty smart for a business to respond back through social media in efforts to establish a better connection with all of their customers. But what do YOU think about it?

on 2/15/12

#5:  “Southeastern University’s Conference 2012” by Taylor Flumerfelt

Hey Taylor, great idea on creating a Storify on Conference! This really makes me feel like I was actually there, even though I really wasn’t. It seems like it must have been a blast! I just wish more people were more people tweeting about what they learned rather than retelling what “x” speaker has said.

on 2/15/12

#6: “More to Offer” by Cynthia Flynn

Wow, I never knew that Poynter offered so much more than just journalism and public relations courses. I should really get onto looking at those pages that you recommended. The idea behind the MediaWire site sounds a little funny though, you know, “news about news”? There might even be something that I’m missing from the general “how to” page, also.

on 2/26/12

#7: “How to take a Vaycay from Technolog-ay” by Rachael LaFlam

Great find, Rachel. I wish I could get away from technology as easily as this article makes it seem to be. Still, scheduling posts and making sure that your co-workers are covering your bases seem to be great tips for anybody that would like some sort of a break from the hectic work place.

on 4/15/2012

#8: “Pinterest” by Jordyn Roe

You know, I never thought of pinterest as something so visual or artistic. All of this time, I’ve thought of it as a place where people can look at different things then “pin it and forget it”. This definitely sheds a new light on what is pretty much a total mystery to me.

on 4/15/2012

#9: “Similarities between Pinterest and… Bacon.” by Ben Herrman

I dig the article, Ben. But the first question that came to mind was: Is Pinterest really as addicting as bacon? I think that if it really were, we would live in a very, very, unproductive society. I think Pinterest is very easy to integrate, but I can imagine that at some point, other people would get sick of seeing it (unlike bacon).

on 4/15/2012

#10: “Infographics” by Maisie Katterhenry

Wow, for whatever reason, I expected some kinds of coffee to be made of more than the ingredients depicted in the infographic. Also, I like how you defined the idea behind most infographics: A simple and visual way to present and describe complicated information.

on 4/15/2012

23
Jan
12

Forms of Social Media That I Use

"no denial" by Don Solo

Social media is a pretty big aspect of my life. I currently use social networking websites and social music websites on a daily basis. Other forms of social media that I might use occasionally would be blogging websites, wikis, micro-blogging applications, and livecasting websites. I know it sounds like a lot when put into those terms, but it really is not, and many of those types are pretty easy to use.

Like most people, I use both Facebook and Twitter for social networking. These allow me to catch up on various friends, acquaintances, and brands. Like the name suggests, it allows me, the user, to network socially.

Nowadays, most people, at the least, have a Facebook page. I don’t have the phone numbers of more than half of the friends on my Facebook, so because of Facebook, I can send out messages and wall posts to contact them. Facebook gives me the opportunity to have many of my contacts all in the same place, and with the power of technology, I am able to sync my Android phone book to my Facebook phone book to retrieve missing phone numbers. The same goes for Twitter, except instead of messages and wall posts, I can use @mentions, and direct messages.

In this rise of social media usage, the music industry is currently heading into an interesting direction. There are all of these new applications emerging in this movement that industry experts would call “Music 2.0”. What I really like about these applications is that they’re rather fun to use, and it allows for people to discuss, and legally share music in an easy way.

Soundcloud allows listeners to leave comments at a specific second in a song stream, so that other listeners can see what impresses/disappoints others. It gives artists an easy way to embed their own music into their own websites, and offer free downloads to fans. I like this because there’s nothing like it, and it is simple. Offering hundreds of free downloads is a plus too.

And then there’s Spotify, which is known as be a very social music application. So social, that in the last year, the company had partnered with Facebook to allow users to link their accounts together. This allows you to easily sync your Facebook friends with your Spotify friends list, so that you could have the ability to see what your friends are listening to via their published playlists, and personal charts of most played music.

Another great thing about this partnership is that it gives both non-users and users the chance to see what other users are currently listening to through Facebook’s ticker option. I like all of this because I could see what’s new, or buzzing with my music industry friends, and then I could share it with my other less informed friends.

I blog quite often, and when I do, I use WordPress. Currently, I use WordPress for my contributions at Christian Music Zine, this very same blog, and my own personal blog. What I like about WordPress is that I can get away with saying more than what I would normally say in a status update on Facebook.  Wordpress just has the ability to make everything look good, and read nicer than a plain-old MS Word document.

I, like many other students, occasionally use Wikipedia for “research.” In case if you didn’t happen to know, Wikipedia is a wiki site based off of an encyclopedia. It allows users to collaborate through creating, adding, and removing content to different articles. I really like Wikipedia because it has many posted facts of things that I could use for a quick reference while in the early stages of paper writing. It lets me get a broad, although sometimes unreliable, perspective on a subject.

Microblogging is a great idea to me. I use Twitter (perhaps the most famous microblogging platform) to tell the world, or at the least, my subscribers, whatever is on my mind at the time. The “micro” in the prefix shows that tweets come in 140 characters or less. I know this is the second time that I’ve mentioned Twitter, but that’s the great thing about it. It’s usable as both a social networking site, and a microblogging site.

Livecasting is a fun idea, because it gives the world a way to share videos with each other. Whether or not the videos are actually owned or created by the uploaders is disputable. But that’s what makes it interesting. Ever wanted to see a 10 minute mash-up of all of the funniest moments of your favorite comedy series? Because of YouTube, you can.

Other forms of social media that I would like to get into more would be photo sharing applications like Instagram, and location based social networking sites like Foursquare. The only thing that really holds me back from this is money, as I don’t own an iPhone, or a phone with a solid 3G network.

23
Jan
12

Why Images are Important in Blog Posts

"Mamiya Super 23 polaroid tribute" by Diego Sevilla Ruiz

Images are a pretty big deal in the world of blogging. How else would we be able to graphically show something relating to what we’re talking about? Videos do work, but many times, people don’t have the time for it. If a picture is really worth a thousand words, then a picture should simplify the message of that is being said in a blog post.

I like to look for images that open the reader’s mind to what is about to be said in the blog post. After all, it’s the first thing that the reader sees once they open up the full page. It’s like an opening thesis statement: Because of it, you get an idea of what you’re about to learn about, or in this case, read about.

In some cases, you could try to be misleading, just to throw people off. It could make people look over, hoping to find something else, only to find the true content within what is written. It could very well make some sort of a defying statement. But in a professional environment, you’re not as likely to get away with it.

My approach to finding the right images is very situational. Sometimes, I know just the right picture for the right post, but it would just be a matter of finding the right one that suits my “vision” of what I would like to use.

At other times, it can be totally different. I like to just browse around, pick a good concept image, find what I specifically like about this certain image, and make a new search including those things.

For example, if I’m writing a piece on books, I’ll make a Compfight search for “books”. I would then look at my results, see what I like about them, and then search for those pictures. So then I would make a search for “bookshelves + old books”. By then, I would normally find something suitable, if not, I would try to look on other sites, or further change the search words.

But the most important thing of looking for images in blog posts is making sure that I have the right to use them. I wouldn’t want to break the law, and get in legal trouble, would I? When it comes to making sure that I have the rights, I include “creative commons” in the search, and then verifying on the webpage where I could find the image.




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