29
Jan
12

What I Think of Social Media Monitoring

"Losing Focus" by Gary Tanner

When people think of the concept of social media monitoring, it leads many to think of many things, or so I would assume. I, for one, had nothing to think of, because it is a whole new concept for me. So I decided to piece things together by their Dictionary.com definitions, and this is what I found:

Social Media
Noun (usually used with a plural verb): Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts

Monitoring
Verb (used with object): To observe, record, or detect (an operation or condition) with instruments that have no effect upon the operation or condition.

So what does this mean when put together? I assumed that it had something to do more with people monitoring social media websites in a very investigative manner. But who? I dug deeper, and this is what I’ve found.

So, according to all of this, social media monitoring is done by a business’s hired PR professionals. These professionals use various websites, like Radian 6, to see what’s being said about their business over the internet.

So what about it? On one hand, people say that it is an invasion of privacy, on the businesses part. But on the other, it is a smart decision for many the many fronts of the business (marketing, customer service, and public relations). You could either step a little too far to see what the public is (and isn’t) saying about your business, or you could avoid it entirely, and most likely miss out on a large market.

But here’s what I personally think about it: If you want to be a successful business, you need to do some online monitoring. The internet is for the public, and being so, the information that you find from social media monitoring is not supposed to be a secret.

If business “A” doesn’t monitor your actions online, it’s not much of a difference. Because businesses “B”, “C”, and “D” are already doing it, and have been doing it for quite some time, and at this rate, this trend isn’t going anywhere anytime soon.

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