How to Build a More Social Company

"108 Glossy Black Comment Bubble Social Media Icons" by Webtreat

So after the latest PR class that covered social media, I began thinking about the different kinds of social media available to the public.  But what really got to me was the idea of all of the different types of social media. This made me want to poke around on Mashable, a social media news site, to see what is new in the world of social media.

So after looking around for a bit, I found this article on building a more social company.

I found out that this article talks of the people that work for the company, the workers that just so happen to be 24/7 representatives for the company online.

At the core, this is what the article tells readers:

Give Interactive Tutorials:
Teach workers how to use social media, and let them do what you’re teaching them to do. i.e.: Custom hashtags, and tweeting photos.

Focus on Fun Ways to Use Twitter:
Make sure that employees know how to use twitter specifically, so that they can use it in the most useful way for them, as individuals. i.e.: Tweeting about tv shows, and food.

Find Influencers Within the Company:
Find the employees that know and love social media, and give them room to use it in various creative projects. i.e.: Documenting a product launch party via Instagram.

Launch a Fun Contest or Internal Campaign:
Create contests to encourage your now social media savvy employees to use social media even more, and to have fun doing it through rewards and prizes. i.e.: turntable.fm listening parties.

Encourage community within your employees through drawing attention towards their activity in a positive way within the workplace.

Get Creative! :
Once you’ve motivated and encouraged employees to use social media effectively, things should work out for themselves. They have the keys and a full tank, all they need to do now is just drive the car somewhere.

This all makes me think that as a customer, I would really be interested in a company that covered all of their bases, and really tried to be unique, creative, and relevant to me through social media. What does this make you think?

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