Blog Mining

So for class, we had to select an organization and then mine their blog for any problems or opportunities that would provide meaningful feedback for the organization.

So because of this, I picked the Google blog. On February 9th the organization had posted a blog updating the world on the “Google bar”, the home bar on the top of every Google-affiliated webpage.

My own screen cap taken from Google's Homepage

The blog starts like any ordinary announcement blog. Well rather than an actual announcement, it was more of a “You users requested change, so we delivered. You’re welcome” Kind of blog. It continues on and on about what’s been changed, which would be the new drop down bar that contains links to the most commonly used Google products.

At the end of the blog, there is an open invitation for any feedback or requests for help on the new bar. To bottom-line it, It asks the world to give feedback on what they like, and dislike about the new idea.

Google then has a chance to see what does and doesn’t work with the new audience, and they could see what it worth fixing or ignoring in order to better them as a brand.

Obviously, the organization should respond to any and all feedback with moderation. Some things should simply be looked at on a surface level, while other things should be tweaked and changed immediately. It’s really a matter of deciding what does and doesn’t make sense to them into working on. Some things don’t matter much at all, while others should immediately looked at.

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