04
Mar
12

Music Podcasts

Preface: This blog post is going to be re-worked, rewritten and reused for my upcoming “social media in music” website that will be opened in early April. If you know of any musicians that would like to learn a thing or two about using social media to engage fans, pass this on!

You would think that because iPods are commonly associated with music, podcasts would be too. But are podcasts really as popular as people expect them to be? Should bands really look into hopping on that train?

Here are some things to think about when it comes to podcasts created by mid-level and low-level bands:

Musicians:
Do you really listen to podcasts? What kind? When was the last time that you’ve actually listened to a podcast from beginning to end? What was in it that made it so special?

Do you think you could put something unique enough for them to dig into? How much of this would literally be created by you (as a band)? Would you be interested in developing any exclusive/first look content, like songs: (live recordings, covers, acoustic) or announcements: (upcoming tours, new album, sponsorships).

Fans:
The first four questions go out towards you too: Do you really listen to podcasts? What kind? When was the last time that you’ve actually listened to a podcast from beginning to end? What was in it that made it worth your time?

Would you rather listen to a podcast created by one of your favorite bands, featuring content from mostly your favorite band? Or would you rather listen to the same band showcase what their friends are currently digging?

 

Example:

Man Overboard, a pop-punk band based out of New Jersey had started this thing called the Defend Pop Punk Mixtape Series in the summer of 2010. Ever since then, the band has released mixtape after mixtape every summer and fall for download.

Press Pic of Man Overboard obtained from an Alter The Press! article

After listening through the very first podcast, I saw that it included an old demo from the band’s past, some commentary before a chunk of songs (similar to a radio show), and even songs by friends of the band. What I really like about this is that Man Overboard talks about others more than they talk about themselves. I think that this really works out, because I see the aim of the podcast series as a method of reaching current fans, not ones that don’t completely exist.

 

As great as all of this is, what would you create if your band were to ever start up a podcast series?

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