PR Research

On February 23rd, we talked about the concept of public relations research. I’m going to say it right off of the bat: I didn’t expect that to be such a thorough process on the end of PR workers. I know that it is such a big industry, but wow, that is some TEDIOUS work.

Dr Childs brought us through the process of creating a survey through Zoomerang/Survey Monkey, and he showed us the different things that he would recommend us doing if we were working on certain projects. He also showed us the different things that he had done with his past work for obtaining his latest degree and even that in and of itself seemed like so much!

We had looked at how there are different phases to different publicity campaigns, and research is used quite often before, during, and after to determine how effective the campaigns really are.

"4 Steps" taken from an in-class powerpoint by Dr Joe Childs

Dr Childs had also brought in some handouts that seemed really interesting. What made them really worth taking a closer look at was the fact that they were real world examples of internal communication pieces similar to the same pieces that many corporate PR workers develop regularly for whatever upcoming events are happening.


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