Wedding Planners and PR (Wait, What?)

So today in class we had Linda Marie Somersall, the owner of LMS Weddings come in for a mini-publicity consultation. To be totally honest, in some ways, it was pretty fun and interesting to do.

"Class w/ Linda Somersall" by Joe Childs

You see, Linda already had some prior knowledge of using social media to increase brand awareness. Yet at the same time, Linda didn’t know all too much about it to begin with, but I can’t totally blame her because she had started her career in wedding planning long before social media had really made any sort of an appearance into the common, every day world.

So all of us (the students) had to partner up in groups of two, and deliver a presentation to help her with a few things. We had to address the following topics in our presentations:

  • How Linda could draw in a greater readership in her blog.
  • How Linda could use social media to gain more attention & awareness.
  • How Linda could draw in more attention to her affiliate page on her website.

I partnered with my good friend, Cynthia Flynn to give a presentation, and I think we did a pretty good job with it. We mentioned a few good points throughout the presentation.

To sum up the major points, here’s what we talked about:

Guest posting on other blogs is a great idea for generating more attention to your blog. For this to go well, you need to aim to guest post on other blogs that are more known than yours. Also, linking to your own blog would be a good idea.

Twitter chat is a useful tool, not just for self promotion, but also for connecting you with other people within your field of interest. Connections are fundamental to anything, so why not get out there? You might just learn a thing or two.

Hashtags do have a point, you just need to learn how to use them effectively so you don’t look like an idiot. Learning to use the relevant hashtags to your field is key to getting anywhere with what you do.

3 Responses to “Wedding Planners and PR (Wait, What?)”

  1. March 16, 2012 at 10:56 AM

    Oh I would have loved to be in this class! I love wedding planning and would love to be a wedding planner some day! I think it would be such a fun job! I think that all of your points were good. Guest posting is definitely a great way to get more traffic to your blog, and it doesn’t even take too much work! Good post!

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