08
Apr
12

Viral Videos

So just the other day, I was on Facebook and a friend of mine shared a video that had a bit of a funny buzz to it. Rather than talking about it, I’m just going to let it speak for itself:

The link was pulled off of Digg, basically a “social news site” that allows users to read articles and vote them up or down. But really, the site that had made the video more known was the originating blog site, Viral Videos 4 U.

 

So this made me think about viral videos, I asked myself a few questions. Questions like:

  • Really what are viral videos?
  • What is it that makes a viral video so viral?
  • Why are viral videos so much more important now than ever before?
  • What is it that the creators behind viral videos do to be more effective with their creations?

So to help fuel my research, I decided to look for one of the more successful viral videos, Kony 2012 pt 1.

What I like about this is that it’s more than just a simple video that catches people’s attention and makes them laugh. Rather, it makes them think and feel a sense of belonging with the cause behind Invisible Children’s campaign.

So returning to my original four questions, here’s what I’ve come to decide:

Really what are viral videos?

I would say that a viral video is a video that is shared from person to person. These videos spread, like a virus. Here’s what Urban Dictionary has to say about viral videos:

Viral Videos are online videos which gain mass popularity through Internet Sharing, such as entertainment websites, e-mail messages or suggesting a friend watch it. Heavy.com and Youtube.com are two well-known examples of media sharing websites which contain viral videos.

What is it that makes a viral video so viral?

To this, I would say that to be truly viral, a video needs to be creative, interesting, original, and even new. If it could be all of these, it could potentially become viral.

Why are viral videos so much more important now than ever before?

More and more people are moving to the social web, and with that, there is room for more impressions upon the public! If you can get people to share your videos with one another today, there are potentially more people that will see it than 5 years ago.

What is it that the creators behind viral videos do to be more effective with their creations?

Neatorama published an article that basically asks “what makes a viral video go viral?”, and here’s the bottom line of what I got out of it:

  • They need to appeal to emotion.
  • They need to target a big network of people.
  • They need to match what people already think about your business or product.
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2 Responses to “Viral Videos”


  1. April 15, 2012 at 9:45 PM

    Adrian, I totally love what you said here. I really like how you used relevant and new information to write about. You really break it down well and I’ve noticed that a lot in your posts and I think you always do a great job of it.


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