To some people, the idea of working in public relations and being ethical about it is a bit of an oxymoron. It just doesn’t happen at all.

Clean dirt by WordRidden

You see, the idea is “spinning”. Spinning in PR involves a lot of very seedy things.

Spinning is where the truth (usually something negative) is twisted around into something else.

This is usually done to either:

A. Protect the party doing the spinning.
B. Harm the opposing party.

For example, there’s the case of Kanye West at the 2009 VMA’s

To sum up what had happened, Kanye had interrupted Taylor Swift’s acceptance speech to say that Beyonce’s album was better. Before Kanye got any flack, his publicist had advised Kanye to blame his behavior for his mother’s recent death.

The publicist had basically spun the disaster away from what it could’ve been, which wasn’t completely lying, but was it ethical by any means? Many would say that it wasn’t.

Gini Dietrich fights the negative perception that all publicists are spin doctors, which translates into liars in the pr world. Gini does this through her blog, Spin Sucks. The blog talks about what is new and current in the realm of pr crisis.




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